MY ROLE
As the Experience Developer on this project, I worked in deep partnership with the curator, designer, and food justice community advocates in Oakland to develop stories and experiences intended to draw a family audience and meet the institutional social impact goals. 

• I IDENTIFIED CONTENT EXPERTS AND LED A SERIES OF CONVENINGS with food justice practitioners in the Bay Area that helped to inform exhibition themes and experiences.

• I LED THE INTERPRETIVE PLANNING process through Concept, Design Development, and Implementation phases.

• I OUTLINED THE LABEL HIERARCHY, DRAFTED, REVISED, AND EDITED ALL EXHIBITION TEXT to visitor-friendly standards. 

• I DESIGNED EXHIBITION FLOW FOR VISITORS, OBJECT GROUPINGS, THEMATIC SECTIONS, AND SELECTED OBJECTS in collaboration with the designer and curator.

• I PROTOTYPED AND DEVELOPED INTERACTIVE EXPERIENCES in collaboration with designer and curator.

• I WROTE AV SCRIPT AND CAPTIONS to co-produce a video about growing food in Oakland through a food justice lens.

• I MANAGED AND FOSTERED RELATIONSHIPS with food justice practitioners to develop exhibit components.

This temporary exhibition at The Oakland Museum of California (OMCA) was on view from 2017 to 2020.

This exhibition explored various aspects of growing food in Oakland. It was a hands-on, family-friendly exhibition that helped visitors to understand what factors determine where, how, why, and what is grown throughout the city. The content explored motivations Oaklanders have for growing food—including access to healthy and delicious ingredients, environmental and social justice values, or simply the joy of tending a garden. Experiences included personal stories from farmers and growers, compelling illustrations, maps, multiple interactives and a video.

Exhibition Photography: Palmer Morse and Christine Lashaw.